South Florida Boat Rentals Boca Raton. Boca Raton, familiarly known to locals by its first name "Boca," truly has it all. Beaches and golf courses; fine hotels and wondrous art museums (and the Festival of the Arts BOCA); jazz clubs and concerts at Mizner Park; the glittery Town Center at Boca Raton shopping mall, with 220 upscale and elite specialty shops; and, elsewhere around town, countless family-owned boutiques. And let's not forget fine restaurants, some of the best in the south. After all, Boca is located in The Palm Beach and, more to the point, in the heart of Florida's Atlantic Ocean Coast.